Marketing
Passion.io
Turn your expertise into a branded app with courses, communities, and an AI coach
Passion.io lets coaches, creators, and course businesses launch their own branded mobile app combining interactive courses, communities, payments, and a built-in AI Coach. The AI Coach delivers personalized, round-the-clock coaching and support inside the app — answering client questions, pushing them through a course or framework, and saving the creator hours of one-on-one messaging per day. Creators bundle courses, memberships, and one-off products into paid plans, all under their own brand instead of a generic app-store listing.
- Best for
- Coaches, course creators, and personal brands who want to package courses, community, and one-on-one support into a single branded app, and use an AI coach to scale personalized support without hiring more staff.
- Pricing
- Launch $119/mo billed yearly (own app, 3,000 AI coach messages/mo, up to 250 users); Scale $279/mo billed yearly (7,500 AI messages/mo, up to 1,000 users, your own branding); Expand $599/mo billed yearly (20,000 AI messages/mo, unlimited users, App Store listing); Passion Plus custom pricing (60,000 AI messages/mo, dedicated success manager)
Core features
- • Branded mobile app (no-code)
- • AI Coach with context-aware, round-the-clock client support
- • Interactive courses, libraries, and drip content
- • Mobile communities with paid/free/VIP tiers
- • In-app payments: subscriptions, one-off products, memberships
- • Zapier and standard tool integrations
- • App Store (iOS & Android) listing on higher tiers
- • Analytics dashboard and engagement push notifications
Use cases
- 1. Launch a branded coaching or course app without hiring developers
- 2. Automate one-on-one client support and Q&A with an AI coach
- 3. Bundle courses, community access, and coaching into paid membership tiers
- 4. Replace scattered tools (course host, community app, chat) with one branded app
- 5. Publish a dedicated app to the App Store and Google Play under your own brand
How to use
Sign up and use the guided setup to build your branded app: add courses, communities, and pricing plans, configure the AI Coach with your content and voice, then publish and invite your audience to download or access the app.
Pricing plans
Launch
$119/mo billed yearly
- • Your own branded app
- • 3,000 Conversational AI messages/mo
- • Context-aware AI Coach
- • Up to 250 users, 25 videos, 3 products
- • Email support
Scale
$279/mo billed yearly
- • 7,500 Conversational AI messages/mo
- • Zapier integrations, advanced communities
- • Your own branding (remove Passion.io branding)
- • Up to 1,000 users, 100 videos, 10 products
- • Email & chat support
Expand
$599/mo billed yearly
- • 20,000 Conversational AI messages/mo
- • App Store listing (iOS & Android), Apple/Google Pay
- • Unlimited users, videos, and products
- • Offline mode, engagement push notifications
- • Video call support
Passion Plus
Custom pricing
- • 60,000 Conversational AI messages/mo
- • Dedicated Customer Success Manager
- • Done-for-you app store submission
- • Custom analytics & fast content migration
- • Growth coach (1 hour/month)
Where it holds up
- Built-in AI Coach gives clients 24/7 personalized support without extra staff
- Combines courses, communities, payments, and a branded app in one product
- Own App Store listing available on higher tiers instead of a shared white-label app
- Backed by real creator revenue data (15,000+ apps launched, $1B+ earned by creators)
Where it falls short
- No free tier — the cheapest plan is $119/mo billed yearly
- AI Coach messages are capped per plan (3,000 to 60,000/mo), so heavy usage needs a higher tier
- App Store listing and full branding removal require the Scale or Expand tier, not the entry Launch plan
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