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SellerForge
AI Amazon account management that prices your profit leaks in dollars, from $49/mo
SellerForge is AI software for private-label Amazon sellers that replaces much of what an agency does for $2,000-$10,000 a month. It connects to your Seller Central and Amazon Ads accounts through Amazon's official Selling Partner API (read-only by default, it never asks for your password) and turns sales, fees, returns, inventory, ad spend and account-health data into a daily brief where every finding has a dollar figure, a severity and a staged fix. Modules cover true-profit P&L per ASIN, FBA reimbursement discrepancy detection with no commission, PPC audits with wasted search terms priced in dollars, listing audits and an AI listing builder, keyword and rank tracking, forecasting, Voice of Customer, and Plan of Action drafting from your own documents. SellerSmith, its assistant powered by Claude, answers plain-English questions about your account and previews each fix before it runs. You choose the control mode for actions: Monitor only, Ask me before acting, or (on Pro and Agency) Auto within limits. Pricing is flat monthly with no percentage of ad spend or revenue, and every plan starts with a 7-day free trial with no credit card.
- Best for
- Private-label Amazon sellers and small brands who want agency-level PPC, listing, reimbursement and account-health work in one flat-priced tool instead of several subscriptions or a retainer
- Pricing
- 7-day free trial, no credit card; Core $49/mo, Growth $99/mo, Pro $199/mo (cheaper billed annually); Agency from $415.83/mo billed annually
Pros
- Flat monthly pricing with no percentage of ad spend or revenue, and no commission on FBA reimbursements, so you keep 100% of what you recover
- Every finding is priced in dollars (for example wasted PPC terms) and paired with a staged fix you preview before anything changes
- Read-only by default through Amazon's official SP-API, never asks for your Seller Central password, and every action is logged with undo built in
- Covers profit, PPC, listings, forecasting and account health in one tool, plus an MCP connector to use it from Claude, ChatGPT or Cursor
Cons
- Amazon-only, so it is no help if you sell mainly on Walmart, Shopify or other marketplaces
- Most of the value needs you to connect your Amazon account, and advanced ads, forecasting and Voice of Customer sit on the $99 Growth tier or above
- Some features are labeled limited availability, and FBA claim filing is not automated yet: it flags discrepancies and you file in Seller Central yourself
Core features
- • True-profit P&L per ASIN after fees, PPC, returns and VAT
- • FBA reimbursement discrepancy detection with no commission
- • PPC audit: campaigns, search terms, placements and dayparting with wasted spend priced in dollars
- • Listing audit, AI listing builder, A+ content briefs and image briefs
- • Keyword research and rank tracking
- • Account health monitoring plus POA and escalation plan builder
- • Forecasting for inventory and revenue with stockout guard for ads
- • Voice of Customer review themes and Customer Insights
- • SellerSmith AI assistant powered by Claude, with Monitor only, Ask me before acting and Auto within limits control modes
- • Document vault for invoices, SOPs and supplier documents
- • MCP connector for Claude, ChatGPT, Cursor and Claude Code
Use cases
- 1. Finding which Amazon search terms are burning ad spend with zero orders
- 2. Spotting lost or damaged FBA inventory and fee overcharges Amazon may owe you
- 3. Drafting a Plan of Action to appeal an Amazon account suspension
- 4. Auditing and rewriting underperforming listings from your own keyword data
- 5. Replacing an Amazon agency retainer for a private-label brand
- 6. Managing several client Amazon accounts from one dashboard as an agency
How to use
Start the 7-day free trial at SellerForge, then connect your Amazon Seller Central account and Amazon Ads account through the official authorization screens. SellerForge imports your orders, fees, inventory, ad and account-health data and produces a daily brief ranking your biggest profit leaks in dollars. Pick a control mode for actions (Monitor only, Ask me before acting, or Auto within limits on eligible plans), review each staged fix such as adding negative exact keywords, and approve the ones you want. You can also ask SellerSmith questions in plain English from any page.
Pricing plans
Forge Core
$49/mo ($490/yr)
- • POA builder, escalation plans and FBA reimbursement discrepancy detection
- • Listing Audit 25 runs/mo and Listing Builder 15 listings/mo
- • Keyword research, rank tracking and core advertising
- • AI assistant with 50 messages/day and 1 GB document vault
- • 1 user
Forge Growth
$99/mo ($999/yr)
- • Everything in Core
- • Advanced ads, forecasting, promotions planner and Customer Insights
- • Voice of Customer, Weekly Report and data exports
- • Listing Audit 60 runs/mo and 200 assistant messages/day
- • Up to 3 team members and Forge Companion Pro Chrome extension
Forge Pro
$199/mo ($1,990/yr)
- • Everything in Growth
- • Premium AI (Opus) on ads, forecasting and listings
- • Auto within limits for eligible actions
- • Highest usage limits: 1,000 messages/day and 50 GB vault
- • Up to 10 team members, add-on seats at $15/seat/mo
Forge Agency
From $415.83/mo billed annually ($4,990/yr)
- • Everything in Pro on every account
- • 10 Amazon seller accounts included, $39/mo per additional account
- • One-click account switcher with per-client scoping
- • 15 team seats and priority support with onboarding call
FAQ
Is it safe to connect my Amazon account to SellerForge?
SellerForge connects through Amazon's official Selling Partner API and Advertising API with read-only access by default, and it never asks for your Seller Central password. Data is encrypted in transit and at rest, and any action it takes is logged and can be undone.
How much does SellerForge cost?
Plans are Core at $49/mo, Growth at $99/mo, Pro at $199/mo and Agency from about $416/mo billed annually, with a discount when you pay yearly. Pricing is flat, with no percentage of ad spend or revenue.
Is there a free trial?
Yes. Every plan starts with a 7-day free trial and no credit card is required. You can also use free tools like the FBA calculator and a listing audit without connecting an account.
Does SellerForge take a commission on FBA reimbursements?
No. It takes no commission on any plan, so you keep 100% of what Amazon reimburses. It flags possible discrepancies and you file the claim yourself in Seller Central.
Can I use SellerForge from Claude or ChatGPT?
Yes. It offers an MCP connector that lets you use its guarded tools from Claude, ChatGPT, Cursor and Claude Code. The connector is read-only on every plan and cannot bypass role checks or approval rules.
SellerForge
Support: info@sellerforge.ai
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