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OutlierKit
YouTube research tool that finds outlier videos, keywords and competitor funnels, and works inside Claude through MCP
OutlierKit is a YouTube research platform that helps creators and experts decide what to publish next. It finds outlier videos that beat their channel's average, researches low-competition keywords, scores video ideas before you film them and analyzes scripts and hooks. Competitor Studio maps a whole niche from one channel, showing monetization funnels, sponsors and the questions viewers keep asking in comments, using public data with nothing to connect. A 10-tool MCP connector lets Claude, Cursor and other MCP clients run the research for you, and an API is available on paid plans. Every account starts with 30 free credits and no card, and paid plans are credit-based.
- Best for
- YouTube creators, coaches, consultants and agencies that want data on which videos, topics and keywords are working before they film, with the option to run the research from Claude
- Pricing
- 30 free credits, no card; Hobby $49/mo ($299/yr), Pro $99/mo ($599/yr), Max $399/mo ($1,999/yr); lifetime deals from $899; $19 per 100 extra credits
Pros
- Finds outlier videos and keywords from public YouTube data, with nothing to connect to your channel
- Competitor Studio maps monetization funnels, sponsors and comment themes across a whole niche
- Ten research tools work inside Claude, Cursor and other MCP clients, and every paid plan includes MCP and API access
- 30 free credits with no card, and failed jobs do not use credits
- Lifetime plans are available for a one-time payment
Cons
- Competitor Studio costs 50 credits a run and is only on Pro and Max, so it is not available on the free trial
- Credits are limited each month (100 on Hobby), so heavy research needs a top-up at $19 per 100 credits or a higher plan
- Prices on the pricing page are shown with launch discounts and may change
- Very small, brand-new or kids-content channels can return thin results
Core features
- • Outlier video research and similar channel discovery
- • Low-competition keyword finder with search volume
- • Video idea scoring before you film
- • Single-channel and niche-wide Competitor Studio
- • Funnel, sponsor and comment intelligence
- • Deep Research and script and hook analysis
- • Title, description, tags, chapters and script review tools
- • MCP connector with 10 research tools and an API
Use cases
- 1. Find which videos in your niche beat their channel average
- 2. Pick low-competition, high-RPM keywords before you film
- 3. See how competing channels make money and which sponsors back them
- 4. Read the questions viewers keep asking across many channels
- 5. Run YouTube research from Claude through the MCP connector
How to use
Start the free trial and name a YouTube channel your audience already watches. Use Outlier Research to see which videos beat their channel average, the keyword finder to pick low-competition topics, and idea scoring before you film. On Pro or Max, run Competitor Studio from one channel to map funnels, sponsors and comment themes across the niche. To work from Claude, paste the OutlierKit connector URL into Claude and ask your research questions there.
Pricing plans
Free trial
30 credits, no credit card
- • Outlier search, keyword research and AI analysis
- • Competitor Studio is not available on the trial allowance
Hobby
$49/mo, or $299/yr (about $24.92/mo), shown with launch discounts
- • 100 credits a month
- • Outlier research and low-competition keyword finder
- • Video idea scoring and single-channel competitor analysis
- • MCP and API access
- • Top up at $19 per 100 credits
Pro
$99/mo, or $599/yr (about $49.92/mo), shown with launch discounts
- • 500 credits a month
- • Niche-wide Competitor Studio, up to 10 runs a month
- • Deep Research and AI script and hook analysis
- • MCP server and API access
Max
$399/mo, or $1,999/yr (about $166.58/mo)
- • 2,000 credits a month
- • Connect 50+ YouTube channels
- • Sponsor and comment intelligence across a niche
- • On-demand data updates and priority MCP and API access
Lifetime deals
$899 (Hobby), $1,499 (Pro) or $4,999 (Max), one-time
- • Same monthly credits as the matching plan, refreshed for life
- • No recurring billing
FAQ
Is OutlierKit free?
Every account gets 30 free credits to test the platform, with no credit card required. That is enough for outlier searches, keyword research and some AI analysis, but not for Competitor Studio, which costs 50 credits a run.
How much does OutlierKit cost?
Plans are Hobby with 100 credits a month, Pro with 500 and Max with 2,000. The page shows Hobby at $49 a month ($299 a year), Pro at $99 ($599 a year) and Max at $399 ($1,999 a year), with lifetime options. Extra credits are $19 per 100.
How do credits work?
Every action has a fixed credit cost on every plan: keyword research 2, outlier research 2, script analysis 10, single-channel analysis 10, deep research 20 and Competitor Studio 50. Credits refresh monthly, and failed jobs do not deduct credits.
Can I use OutlierKit inside Claude?
Yes, on every paid plan. You paste one connector URL into Claude and it gets ten OutlierKit research tools, with calls costing 2 to 10 credits each from your monthly allowance.
Does OutlierKit need access to my YouTube channel?
No. The research runs on public YouTube data, so you do not need to connect your own channel.
OutlierKit
Support: hello@outlierkit.com
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