Marketing
Osum
AI market research reports — SWOT, buyer personas, and competitive analysis in seconds
Osum generates deep market research reports for any product or business in seconds instead of weeks: SWOT analysis, market size and growth projections, competitive landscape, buyer personas with psychographics and sociotypes, sales prospect profiles, investment pitch drafts, growth strategy recommendations, and OKR suggestions across marketing, sales, product, and customer success. Reports export to unlimited PDFs, and higher tiers add market size/growth insights, team collaboration features, and enterprise access management (SSO, audit log, pay by invoice).
- Best for
- Founders, consultants, agencies, and product teams who need fast, structured market and competitive research (SWOT, buyer personas, positioning) without commissioning a manual research project
- Pricing
- Pro $39.99/mo billed annually (1 user, up to 5-15 reports/mo); Expert $99.99/mo billed annually (up to 3 users, 10-30 reports/mo, most popular); Business $199.99/mo billed annually (up to 5 users, 15-45 reports/mo); Enterprise $1,999.99/mo billed annually (up to 25 users, SSO, audit log) — prices shown at a 60% annual-billing promotion
Core features
- • SWOT analysis (strengths, weaknesses, opportunities, threats)
- • Market size, growth, and competitive landscape analysis
- • Buyer personas with psychographics and sociotypes
- • Sales Prospect Profiler
- • Investment pitch drafts and 5-second pitch summaries
- • Growth strategy and OKR suggestions by department
- • Content and SEO recommendations
- • Unlimited PDF report exports
Use cases
- 1. Generating a full SWOT analysis for a business or product in seconds
- 2. Building buyer personas and customer psychographics for a new market
- 3. Researching competitors and market positioning before a launch
- 4. Drafting investment pitch materials and growth strategy recommendations
How to use
Sign up and enter the product, business, or market you want to research, let Osum generate the report (SWOT, buyer personas, competitive analysis, and more depending on plan), then export as a PDF or use the insights directly in your strategy planning.
Pricing plans
Pro
$39.99/mo billed annually
- • 1 user, 5-15 reports/mo
- • SWOT analysis, buyer persona, psychographics
- • Product-market-fit analysis
- • Unlimited PDF exports
Expert
$99.99/mo billed annually
- • Up to 3 users, 10-30 reports/mo
- • Market research overview, buyer journey analysis
- • Mom test assessment, user stories
- • Everything in Pro
Business
$199.99/mo billed annually
- • Up to 5 users, 15-45 reports/mo
- • Market size and growth insights
- • OKR suggestions across departments
- • Everything in Expert
FAQ
Is there a free plan for Osum?
No — Osum is paid-only, with plans starting at $39.99/mo billed annually for the Pro tier.
What kinds of reports can Osum generate?
SWOT analysis, market research overviews, buyer personas, competitive analysis, sales prospect profiles, investment pitch drafts, growth strategies, and OKR suggestions, among others.
How many users can access an Osum account?
Pro is limited to 1 user; Expert supports up to 3, Business up to 5, and Enterprise up to 25 users.
Where it holds up
- Generates structured research reports (SWOT, personas, competitive analysis) in seconds instead of weeks
- Covers a wide range of report types from one platform: market research, investment pitches, growth strategy, OKRs
- Unlimited PDF exports on every plan
- Higher tiers add real team/enterprise features (SSO, audit log, pay by invoice)
Where it falls short
- No free tier — the cheapest plan starts at $39.99/mo billed annually
- Number of reports per month is capped by plan, so heavy research use needs Expert or Business
- Multi-user access starts at Expert tier — Pro is limited to 1 user
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