Sales & Marketing
Metricool
Social media planner, analytics, and inbox with an AI assistant, in one dashboard
Metricool is a social media management platform covering planning, analytics, reporting, and inbox management across Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, Bluesky, Threads, and more. Its Planner lets you drag and drop content into a calendar, find the best times to post, and build automated content lists, with an AI social media assistant to help write posts and a Metricool MCP for programmatic access. Flows automates DM responses on social content to move interested followers toward a catalog, sign-up page, or chat, while Smartlinks creates trackable link-in-bio pages and unified Ads Campaigns manage Google, Facebook, and TikTok Ads from one dashboard.
- Best for
- Social media managers, agencies, and marketing teams who want planning, analytics, reporting, and inbox management for multiple brands and networks in one dashboard instead of switching between separate tools
- Pricing
- Free ($0/mo, 1 brand, 20 posts/mo, AI assistant); Starter from $20/mo billed annually (up to 10 brands, unlimited publishing); Advanced from $53/mo billed annually (up to 50 brands, team/client management, API access); Custom pricing for white-label and dedicated account management
Core features
- • Drag-and-drop content planner with best-time scheduling
- • AI social media assistant for content ideas
- • Analytics and automated PDF/PPT reporting
- • Unified inbox for messages and comments
- • Flows: DM automation from content interactions
- • Smartlinks: customizable link-in-bio pages
- • Unified Google, Facebook, and TikTok Ads management
- • Metricool API and MCP for Zapier/Make integrations
Use cases
- 1. Scheduling and analyzing posts across 10+ social networks from one dashboard
- 2. Agencies managing multiple client brands with team roles and approvals
- 3. Automating DM responses to convert social engagement into leads
- 4. Generating client-ready reports without manual data pulling
How to use
Sign up for a free account, connect your social media accounts, use the Planner to schedule content (with AI assistant help if needed), monitor performance in Analytics, and set up Flows or Smartlinks to convert engagement into leads.
Pricing plans
Free
$0/mo
- • Manage 1 brand
- • Schedule up to 20 posts/month
- • Analyze 5 competitor profiles
- • AI social media assistant, Metricool MCP
Starter
From $20/mo billed annually
- • Manage up to 10 brands
- • Unlimited content publishing
- • Access to Flows, multiple link-in-bio
- • Google Drive and Canva integration
Advanced
From $53/mo billed annually
- • Manage up to 50 brands
- • Team and client management, post approval
- • Metricool API (Zapier, Make, MCP)
- • Customizable report templates, Looker Studio connector
FAQ
Does Metricool include an AI assistant?
Yes — the AI social media assistant is included even on the Free plan to help generate content ideas and posts.
How many brands can I manage on the free plan?
The Free plan covers 1 brand with up to 20 scheduled posts per month; paid plans scale up to 10, 50, or a custom number of brands.
What is Metricool Flows?
Flows automates DM responses on your social content, directing interested followers to a catalog, sign-up page, or chat automatically.
Where it holds up
- Covers planning, analytics, reporting, and inbox in one dashboard across 10+ networks
- Flows automates DM responses to turn content interactions into customers
- Genuine free plan includes the AI social media assistant and Metricool MCP
- Unified Ads Campaigns manage Google, Facebook, and TikTok Ads together
Where it falls short
- Free plan limited to 1 brand and 20 scheduled posts per month
- X/Twitter and Advanced Analytics require add-ons on the Starter tier
- Team/client management and post approval require the Advanced tier or above
This link may be an affiliate link — see our disclosure.